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How Accor Group accelerated loyalty recruitment with Atiom across Southeast Asia.
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growth in loyalty recruitment program
knowledge growth in loyalty training
training and communication hours logged
Global hospitality company that manages and franchises hotels in over 110 countries.
As we learned to live with Covid-19, the hotel industry is opening back up and rapidly expanding. Hotels are challenged with mass recruitment and getting frontline teams trained on critical topics like guest loyalty. Accor Group has made it a top priority to drive loyalty programs and recruitment of new members.
Traditional training was not enough. Many employees lack access to computers and cannot attend in-person or online training
Onboarding new employees and getting them up to speed was a challenge
Content not localized and difficult for frontline employees to understand
Atiom was selected by Accor Group to be a partner in scaling their loyalty program in Asia-Pacific. With our mobile-first approach to refresh and review loyalty training modules for frontline teams, Accor Group is able to:
Provide easy access to ALL loyalty training content in bite-sized, localized content
Create a sustainable habit for regional teams to train and engage with gamification and rewards
Track in-app performance to identify knowledge gaps and make better business decisions
Build an engaging community to gather impactful ideas and share best practices
Atiom User
Accor Group
Within 5 months, Accor Group has seen significant improvement in their loyalty recruitment program and operations, including:
- 28% improvement in Accor’s loyalty recruitment program
- 60% in knowledge improvement of ALL Programs
- Over 60,000 training and communication hours logged, with improved communications
Ready to see how Atiom can revolutionize your approach to driving guest loyalty? Request a demo today and experience the power of our behavioral technology.
Apply here