The Latest Edition of the Hotel Service Index: What Matters Most to GCC Travelers?

Which GCC hotels are earning the best reviews for guest service?

As a hospitality leader, you already know that your staff’s soft skills can make or break a guest’s experience. But assessing and quantifying that impact can be challenging.

The latest edition of Atiom’s Hotel Service Index - this time for the GCC region - shows that’s more true than ever.

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The report for the Gulf Cooperation Council (GCC) region features:

• The top ten most highly reviewed hotels in the UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain
• AI-powered semantic analysis to capture authentic traveler feedback across regions and languages
• Insights on the future of the hospitality sector in the GCC region – and how properties there can take advantage of these huge opportunities

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Why GCC hospitality leaders need to be preparing for seismic shifts now

While all regional sectors of the hospitality business have rebounded from the pandemic, none have quite as impressively as the Middle East. In 2024, the greater Middle East reached 29% higher inbound tourism levels than 2019, outperforming every other region on the planet.

That’s because this is not just a story of recovery. This is about fast-paced, long-term growth in the GCC. The best hospitality brands are preparing for this renaissance, not just with more rooms and properties, but with a more agile, engaged workforce ready to take on the challenge.

This challenge of increasing capacity is two part. You need physical rooms, but you also need staff with the right know-how. As we saw again and again throughout the Hotel Service Index’s top ranking hotel reviews - the service excellence of even one or two key staff members can make the difference between a bad experience and a property that travelers will return to again and again.

READ MORE ON TRAVEL DAILY MEDIA

Send us a note at hello@atiom.app to learn how your properties can prepare for the GCC’s hospitality renaissance – because while construction can build a hotel, only behavior can build a brand.

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